Fusion vs Mixpanel (Complete Comparison)

Mixpanel is a well-known product analytics tool that will help you analyze user behavior trends, identify any user friction spots, decrease drop-off, and boost customer retention in your digital product. The open-source analytics platform Fusion is compared to Mixpanel in this blog.

What is Mixpanel?

It enables you to follow and understand your customers’ behavior in your product, allowing you to quickly examine critical customer retention metrics including churn rate, retention, and product engagement. It also displays a variety of dependable and scalable client data, such as sign-ups, time spent on the website, or product interactions, among other things. As a result, you may collect and analyze relevant data in real-time to better understand trends and client behavior for your web product.

What are Mixpanel’s Main Features?

• A/B Testing
• Retention analysis
• User trend analysis
• Funnel analysis
• User flow analysis
• Point and Click Analytics (with manual code)
• iOS & Android Compatibility
• Visual Coding
• Versatile Data Visualization

What is Fusion?

Fusion is a full-stack product analytics tool that focuses on product engagement and analytics. It provides more comprehensive reporting capabilities than Mixpanel and is open-source software.

Fusion makes it easy to understand your users’ or customers’ activity, track data to keep up with user trends, and make the best decision for your product marketing strategy.

It enables you to obtain insight into your customers’ habits by tracking their actions across devices, goods, and channels. With indicators like monthly active users, screen views, overall action taking times, and so on, you can better understand your customers’ behavior and improve your customer marketing.

What are Fusion’s Main Features?

• Open-source product
• Custom Dashboarding
• Self-hosting available for all
• Cross-Device User Journey Insights
• User behavior trend analysis
• Retention analysis
• Funnel analysis
• User flow analysis
• User journey
• Session replay
• A/B Tests (coming soon)
• Behavioral Cohorting
• Recommendations (coming soon)
• Pageviews and Clicks
• Demographics
• Surveys (coming soon)

Differences between Mixpanel and Fusion

After taking a quick look at those two apps, you’ve come up with a quick idea for both of them. But what about the key distinctions between them? This is a difficult topic to answer because every one of them is the most well-known in their respective disciplines. As a result, many businesses are still unsure which one to choose. Furthermore, I can provide a list of the most significant changes so that you may readily compare them. Please bear with me.

• Advanced analytics

Mixpanel provides a basic set of analytics reports that may be extremely valuable to some teams. Fusion also offers advanced analytics reports such as user journeys, session records, user life-cycles, revenue LTV, stickiness, user sessions, personas, and pathfinders, among others (Note some of these features are under heavy development ). These reports were previously only available to large businesses, but Fusion is now making them available to everyone.

• Data security, control & pricing

Even though Mixpanel has multiple data compliance certificates being a closed source solution they expect you to trust you with all your user data & self-hosting is not available. You might also incur huge SaaS bills as you grow due to the data volume. On the other hand, Fusion is open-source and allows any teams big or small to self-host Fusion by themselves keeping the user data in their control also costs 3x lesser.

• Workflows

I can simply discuss how each of the apps works when it comes to their workflows. Fusion requires users to configure the dashboard first, whereas Mixpanel gives consumers a few basic dashboard layouts at the start of their journey.

• A/B Testing Features

While A/B Testing is an important element of an analytical tool, Mixpanel offers a variety of notification options for its consumers. SMS, e-mail, push alerts, and in-app communications are just a few examples. Mixpanel now offers A/B testing capabilities for mobile apps. Fusion, on the other hand, does not yet provide these signals unless you use other tools.

• Alerts

Because your KPI measurements assess your achievement, having a KPI-based alert is beneficial. Fusion, on the other hand, currently lacks alerting. It does not issue KPI-based warnings, implying that a piece of the puzzle is missing. Mixpanel, on the other hand, includes built-in notifications that keep track of your KPIs and allow you to react swiftly in any situation.

Similarities between Mixpanel and Fusion

I’ve already noted a few key distinctions between these two widely used SaaS programs. However, there are some things that these two have in common. It should come as no surprise that both of them offer analytic features to help you stand out in the market. So, what are the similarities and differences between Mixpanel and Fusion? Let’s take a closer look at a few of them.

• User Journey and Behavior

Both of them allow you to compare product user journeys and behavioral actions for any cohort or segment process of a user.

• Analyze impacts of updates

They both offer you to stay up-to-date with the key metrics of product updates or feature launches, so you can analyze impacts.

• Event-based Tracking

Both of them have event-based tracking features that allow you to customize them by setting custom events or special event properties. So, you can measure the user interactions via setting numerous events to gain more insights.

Pricing

While there are many tools to boost your online success, choosing the right one for your marketing strategy is a must to stand up in the market. Here is what you will get both in free and paid plans if you choose one of them.

Mixpanel Pricing

Mixpanel comes with three different pricing plans for its customers. Maybe you don’t know, Mixpanel’s pricing is based on the “Monthly Tracked User System”. So, the pricing rates are calculated on the user amount who performs a qualifying event monthly. Even depending on your company’s needs, each of the plans offers usable features. Let me explain to you each plan’s features separately.

• Mixpanel Free Plan

This free plan package offers its users basic analytics need at no cost, here are the accessible features of the plan.

1. Unlimited data history and seats
2. Core reports (including Flows)
3. Data dictionary
4. US or EU data residency

5. Monitoring & alerts

6. Mixpanel Growth Plan

Starting at $25/month

With its growth plan, you can access all the features as in the free plan, and you can also access the features that are listed below.

1. Unlimited saved reports & cohorts
2. Impact report with causal inference
3. Data modeling
4. Group Analytics & Data Pipelines add-ons
5. Legendary email support

Mixpanel Enterprise Plan

If you are an enterprise, then this plan for the larger companies is a great fit for you. With this plan, you can access various target features with a customizable pricing plan.

With its enterprise plan, you can access all the features as in the growth plan. Plus, you can also access the features that are listed below:

1. Advanced access controls
2. Experiments & Signal reports
3. SSO & automated provisioning
4. Seasonal & events-based pricing
5. Dedicated customer success

Fusion Pricing

Fusion also offers its users 2 types of pricing Hosted SaaS & Open-source self-hosted

Hosted SaaS plans :

Hosted cloud offering by Fusion, charged monthly —

• Hacker Plan: Free to use

• Single Admin

• All analytics reports are available
• 10K analytics events/month
• 500 session recording events/month
• 3-month data retention
• Community support — Discord channel

Business Plan: Starting from 40$/month, then $0.000225/per event

• Multiple Admin
• All analytics reports are available
• 1M analytics events/month
• 5000 session recording events/month
• 1-year data retention
• Priority support — Email, Chat & Phone

Open-source self-hosted plans :

Open-source software to self-host on-prem —

Community Edition: Free to use

• Multiple admins
• Multiple projects
• Unlimited analytics events
• Unlimited session recordings
• Unlimited data retention
• Support — Discord community

Enterprise Edition: Contact Sales Price undisclosed

• Everything in Community edition +
• Advanced analytics
• Priority support over phone & email
• Team training
• Dashboard configuration support
• Monitoring setup support
• Infrastructure management pairing
• SLA + downtime developer pairing
• Project permissions
• SSO, SAML
• Configurable backups
• Instance monitoring

Conclusion

In conclusion, both of these platforms offer comprehensive analytics to their customers. Fusion is open-source & offers robust full-stack reporting while Mixpanel offers automation, mobile tracking, and basic product analytics with a steep learning curve.

If you need advanced analytics with multiple tools in one place or want to self-host analytics stack you should check out Fusion